Normally, we do this in one of two ways:
- We just sell the candles to people .. whether on our website, at a booth, during one of our carport yard sales, or even straight out of the trunk of our car.
- We give candles away .. usually votives, but sometimes a bag of melts, or occasionally a 16oz jar
Recently I was alerted to a third way ...
And it's so obvious, I can't believe we weren't already doing it.
Instead of simply giving the candles away, we're going to start letting people "borrow" them for 3 or 4 days ... maybe we could even call it "taking your scent for a test burn".
Basically, we'll let people choose a candle, or a bag of melts from our shelf. Then arrange to meet with them again in 3 days .. at which point they'll have a couple of choices:
- Return the candle to us, with no obligation. (we burn plenty of candles ourselves, so no biggie)
- Pay for the candle, and keep enjoying it
It's a win / win for both of us.
Everybody likes the idea of a money back guarantee.
This is even better than "money back".
You only have to buy it if you like it. ;-)
Looking forward to opening up my "loan closet".