About a week and a half ago, I saw a good deal on VistaPrint; so decided to get magnetic signs for both Ana's van, and my car; to help spread the word about our home business. I've had magnetic signs on my car in the past .. and they worked well.
To be honest, I'm not entirely sure why we haven't put them back on sooner.
But they're there now. Here's the funny thing about using magnetic car signs to advertise a home based business ... even though I put a phone number and URL on the signs, I really Don't expect some random stranger driving down the road to actually remember our website address and look it up when they get home; or even whip out their cell phone, and give us a call right then (although either could happen).
No, the real value of these signs is as ...
A CONVERSATION STARTER
See, we don't believe in "hitting people over the head" with the fact that we have a home business. However, at the same time, it's also one of my mottos that it should Never be a Secret to anyone who knows us, that we have something that they just might want.
Signs on our car, wearing t-shirts or hats with the company logo, and even setting up a candle table when we do a weekend yard sale, have proven to be effective, yet "low threat", ways of letting people know that our store is open (so to speak).
It's only day one of the new signs, so I have no dramatic results to report just yet. But, I did grab a half dozen catalogs, and a Hot Apple Pie jar candle before I left this morning ...
Just in case someone asks about my new signs. ;-)