Friday, July 23, 2010

Less Marketing More Networking

[pullquote]How do we go about standing out from the crowd in our overly commercialized society?[/pullquote]

For over a decade now, I've always had some sort of part-time business to help supplement my military paycheck. Over the years, we've obviously had some "up" months, and some "down" months; but all-in-all it turns out that I'm actually relatively good at what I do. ;-)

Which is why it's kind of tough to admit that for the past year or two, I've been in a bit of a "funk" when it comes to my home business. I've "tried" various new methods of making "more" money; in addition to (or more often at the expense of) things that I already know (based on past success) work well.

Even worse, for some reason lately, I just can't seem to make a decision and stick to it for any significant length of time.

I've been racking my brain trying to figure out what the problem might be.

Then it hit me ...

I've been focusing Too Much on the Money, Not Enough on the People

In other words, as the title of this post alludes to ... I let myself turn into more of a marketer, and less of a networker.

And what's really messed up about it is ...

I know that's the exact opposite of what works best (at least for me).

Here's the thing ...

In today's "go go go" world, we are literally inundated with marketing messages; from the time we wake up in the morning, until our heads hit the pillow at night. Unless you're really good at it, it's kind of hard to stand out.

and beyond that ...

It sometimes doesn't even feel all that good to be contributing to the deluge.

So ... is there are better way?

Why yes, there is, I'm glad you asked.

It's really so simple, and something I've known about for so long, that I'm almost wanting to bang my head against a wall for letting myself drift away from it ...

Stop Worrying about HOW to Make More Money

It's more "fulfilling" (and actually easier for most people) in the long run to instead focus on building more (and better) Relationships.



  • Help other people, just for the sake of helping them.



  • Do "good deeds", and trust that Karma will take care of making sure "you get yours".



  • Create ... or more specifically, EARN, an army of "Raving Fans".





And here's the best part ...

The bigger your army of Raving Fans (people who Know, Like, and Trust you) grows ... the more you'll find that the "money" part just Tends to Take Care of Itself. [pullquote] You can have anything you want in life, if you just help enough other people get what they want
~ Zig Ziggler
[/pullquote]

These are a few things I know to be true.

But let myself forget.

So, the real moral of this post ...

Don't be a "dummy" like Todd

Quit looking at your bank account (no matter how big or small it may be at the moment).

Just Get Out There and Start Earning that Army of Raving Fans !!!!

Till next time ...

[todd-sig]

6 comments:

  1. No matter how great your product or service is, without clients it will not exist at all. It is crucial to build a positive relation with your existing and potential clients and keep them happy.

    ReplyDelete
  2. I like also the quote by Zig Ziggler, about business and people. And also I agree on your insights, in business don't always think about money, money, more money. Think also the people that you may help through your business. If people trust you and your business could help them, there is a possibility that your business will stand for a long period of time.

    ReplyDelete
  3. I totally agree with the post above! Absolutely no matter what is your product the main thing is what is your network, if you have great network and really good relation with them sure you will get lot of visitors on your business. So just make a network and go ahead with your products.

    ReplyDelete
  4. Great post! I feel at a similar point to you from reading your posts.
    40's, 4 kids, career in health and fitness but lately more focus on the the finances than the relationships. Your article gave me a lift and I will take that into my day!

    ReplyDelete
  5. Hey Rob ... glad you found it helpful ... keep havin FuN!

    ReplyDelete
  6. [...] Internet marketers spend a lot of time, well, Internet marketing. While there's value in doing so because it brings in the dollars, there's only so many ways to do it without it looking like spam (e-mail spam or web spam). A lot of people get frustrated with it because it doesn't always result in sales or advertisement clicks. As my friend, Todd, likes to say, "It may be time for less marketing and more networking." [...]

    ReplyDelete