Ok, so I'm going through my twitter account yesterday, trying to make a list of people who I can honestly say that I'm "friends" with. It's still an ongoing process. But I expect that by the time all is said and done, my "friends" list will encompass well south of 10% of the total amount of people that I follow.
Now maybe, just maybe, this says something about me ...
However, I strongly suspect that my personal experience is well within the norm.
So why does this matter?
Well for one thing, if I'm going to click a link ... and especially if it involves a potential purchase ... guess who's links I am mostly likely to click on?
Ding, Ding, Ding. The correct answer is ... the people who I already Know, Like and Trust.
And especially when it comes to something like twitter, if I'm going to make a list of people who's Tweets that I might actually, you know, READ ... guess who I'm most likely to put on it?
Which brings me full circle ...
I wonder how many of my own "followers", "readers", and even "friends" actually consider me to be someone they Know, Like and Trust?
Follower/Subscriber counts are just numbers, if there is no connection.
I'd rather be followed by 10 people who Know, Like and Trust me (and as a result might actually care what I have to say), than 100 (or even 1000) people who have simply added me to their list (probably in the hope that I'll add them back to mine).
What do you think?
Is it more important to build the list, and worry about the connections later?
Or ... should we focus on the connections, and have confidence that if enough people start to Know, Like and Trust us, the "list building" will pretty much take care of itself?
Just something to ponder on a Wednesday morning.