Monday, October 22, 2007

What do you do for a living?

"So, what do you do for a living?"

For many part-time network marketers, this can sometimes be a tough to answer question.

The natural instinct and desire is to immediately launch into the "elevator speech" that your sponsor told you to rehearse.

But ...

What if (like most network marketers), you're NOT yet earning a full-time income from your business?

Isn't it a bit disingenuous to ignore your full-time job or career, and Only talk about your network marketing opportunity? Do think it's possible that people who may potentially be interested in getting to know, like and trust you might tend to notice that you're not being completely honest with them? Think this might have an effect on whether or not they'll even be interested in hearing more about your business?

You bet it will.

So, what do we say instead? How do we let people know that our network marketing business IS a part of what we do for a living ... without sounding like we're trying to find an excuse to bring it up?

First, start with Honesty.

It's so much easier to sound "natural", when all you're doing is telling the truth, the whole truth, and nothing but the truth. Don't be afraid to tell people what you currently do for a living. There is no shame in having a job. Almost everyone you're talking to will be in the same situation.

Next, use this key transitional phrase: "and I also Earn Extra Income by ..."

This is where that "elevator speech" you've been practicing will come in handy. Include a short, simple, benefit laden, curiosity piquing phrase about your product, service or opportunity. (Tom 'Big Al' Schreiter's www.fortunenow.com website is great place to get ideas for this)

Then, tie it all together. Here's mine ...

Q: "What do you do for a living?"

A: "Well, I've been a weather forecaster in the Air Force for 17 1/2 years. It's been pretty cool, I've had the opportunity to live all over the world, and I get to do something different almost every day. I also earn some Extra Cash on the Side introducing to people to a great new clean burning candle. It's come in real handy, having part-time business that I can easily pick up and take with me whenever Uncle Sam decides it's time for me to find a new home."

Obviously, you'll tailor this to your own circumstance and experiences. But, it really shouldn't take you more than 15 or 20 minutes to come up with something good marketing ideas.

I hope you find this helpful,
Todd

1 comment:

  1. Great site! I, more than anybody I know, understand what it means to have an elevator speech and to be proud about what I have to say! Good post and I already quickly jumped over to the candle monkey - FUN! I use to live in a tiny retirement resort in Arkansas and made candles for a living. I've already subscribed to these feeds and look forward to reading more. You too, have fun!

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